The BMW Luxury Excellence Pavillon is a temporary pavilion showcasing the BMW brand’s extensive expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship and had its world premiere in Berlin during the 67th Berlin International Film Festival. This one-of-a-kind pop-up store built in the classical modern style fitted perfectly into the expansive landscape of the Ministerial Gardens, in the very heart of the German capital.
With the BMW Luxury Excellence Pavilion and the floating geometry of its timeless and elegant architecture, BMW is adopting a new approach to reach out to an urban luxury-conscious target group. The fully-variable modular design of the pop-up pavilion concept means that temporary brand displays can be set up at or near relevant targeted events.
Ken Schluchtmann was not only invited to photograph the project but to present his award-winning photography project “Architecture and landscape in Norway” exclusively in the BMW Pavilion so that a private viewing of his work completed this fascinating experience of contemporary luxury.
After Berlin, the BMW Luxury Excellence Pavilion and the exhibition will be deployed around the globe at events that are relevant for the target group. Planned stops are Moscow and St. Petersburg (Russia), Porto Cervo (Sardinia, Italy), Toronto (Canada) and in Singapore’s Marina Bay Sands.
Next Stop is Warsaw (Poland), starting from 9th of march.