IAA motorshow – BMW exhibition booth


“This is tomorrow. Now.” Following this guiding principle, the BMW Group’s exhibition at the Frankfurt International Motor Show (IAA) from 14 to 24 September showcases an unprecedented spectrum of topics, from BMW i and the latest products for the luxury segment, to BMW M, MINI and BMW Motorrad, as well as the latest developments from the world of mobility services.

The 10,500 m² booth in Hall 11 with its very dynamic architecture comprises highly emotive topic zones, generous aisles, extensive vistas and highlight spots. Details shown in the crisp photographs shot by Ken Schluchtmann around the Vision Loop, the core event area of the BMW booth, comprising 550 seats surrounded by a 150-metre circular track. All in the spirit of the mission of the BMW Group: redefining mobility and challenging the status quo.

Agency: Meiré & Meiré