Grand Basel, exceptional automobiles in the cultural context of design, architecture and art


There is a new global salon for the world’s most important and valuable automobiles: Grand Basel, launched by the world leading live marketing company MCH Group, headquartered in Basel/Switzerland. For this new challenge, Berlin-based design agency BlueScope has designed an exclusive setting based on a contemporary design language in contrast to the often nostalgic ambience of established car events.

The ideal context for an exclusive shooting by Ken Schluchtmann. Between cars and amazing interior design he shares this sneak peak of the avant premiere in Basel as launch event for the fair to be held in September 2018, first in Basel, then in Miami and in Hong Kong.

Ken Schluchtmann has portrayed the four automobiles presented in the two modules. “Ideals in transition” with Giorgetto Giugiaro, Bertone Corvair Testudo, 1962/3, and Rem D. Koolhaas, Lo Res Car, 2017, while “Dimensions of urbanity” was dedicated to Avions Voisin, C25 Aérodyne, 1935, and Iso Rivolta Vision Gran Turismo, 2017, by Andrea Zagato.
A fresh glimpse on a totally new concept of car presentation where the automobiles are exhibited in a museum-like scenario with an absolute

more informationy: Grand Basel