BMW Luxury Excellence Pavillon – Berlin, Warsaw, Toronto, Singapore, Kuala Lumpur

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The BMW Luxury Excellence Pavillon is a temporary pavilion showcasing the BMW brand’s extensive expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship. The floating geometry of its timeless and elegant architecture has been showcased in several cities. Berlin, Toronto, Singapore and some weeks ago Kuala Lumpur have been the settings of BMW’s new approach to reach out to an urban luxury-conscious target group. Every setting has been pictured by Ken Schluchtmann with a particular attention to the urban context of the ephemeral architecture and the exhibited luxury cars.

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