MINI, 63rd IAA Frankfurt a. Main

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For the 50th anniversary of the first MINI Franken Architekten and Meiré & Meiré designed the MINI exhibition booth with huge letters, balloons, a birthday cake and konfetti like a bizarre birthday party.

Architecture: Franken Architekten
Communication: Meiré & Meiré
Staging & Press conference: Expolab
Photos in cooperation with Dirk Daehmlow.

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