September 2017

IAA motorshow – MINI exhibition booth

Samstag, 30. September 2017


More a street festival than an exhibition booth. The MINI brand’s presence at the IAA 2017 was an invitation to the visitors to immerse themselves in an urban setting with industrial-style architecture. The five MINI models (MINI three-door, MINI five-door, MINI Convertible, MINI Clubman and MINI Countryman) have been arranged in different “mood boards” all focussed on urban living. The highlights have been the smoothie kiosk with a street food festival feeling offering healthy drinks and there was also a real barbershop where male visitors could get a 30-minute styling and grooming session.

Concept: becc agency


IAA motorshow – Opel exhibition booth

Mittwoch, 27. September 2017


At IAA 2017 the agency VITAMIN E (Hamburg) has proposed an artistic and lively interpretation of the theme „urbanity meets adventure“ with its new Opel stand.
As with their first appearance for Opel at the 2016 Paris Motor Show, VITAMIN E’s goal was to turn the classic motor show into a brand owned platform with a friendly, authentic and very close brand experience that gives visitors the opportunity to experience the Opel brand in a special way.
In Frankfurt on a total of 3,300 square metres, the experts realised a collage-like urban setting for spatial communication, combining modern façade elements in concrete look with classical architecture and vertical gardens. Always in the spotlight: The world premiere of the new Opel SUV „Grandland X“ embedded in X-Ville, an installation offering far more than just a platform for the new innovative compact SUV.

Concept and design by VITAMIN E


Grand Basel, exceptional automobiles in the cultural context of design, architecture and art

Donnerstag, 07. September 2017


There is a new global salon for the world’s most important and valuable automobiles: Grand Basel, launched by the world leading live marketing company MCH Group, headquartered in Basel/Switzerland. For this new challenge, Berlin-based design agency BlueScope has designed an exclusive setting based on a contemporary design language in contrast to the often nostalgic ambience of established car events.

The ideal context for an exclusive shooting by Ken Schluchtmann. Between cars and amazing interior design he shares this sneak peak of the avant premiere in Basel as launch event for the fair to be held in September 2018, first in Basel, then in Miami and in Hong Kong.

Ken Schluchtmann has portrayed the four automobiles presented in the two modules. “Ideals in transition” with Giorgetto Giugiaro, Bertone Corvair Testudo, 1962/3, and Rem D. Koolhaas, Lo Res Car, 2017, while “Dimensions of urbanity” was dedicated to Avions Voisin, C25 Aérodyne, 1935, and Iso Rivolta Vision Gran Turismo, 2017, by Andrea Zagato.
A fresh glimpse on a totally new concept of car presentation where the automobiles are exhibited in a museum-like scenario with an absolute

more informationy: Grand Basel


Bentley Continental GT

Donnerstag, 07. September 2017


A unique visual interpretation for a one-of-a-kind car: Bentley’s Continental GT. The Continental GT with its unprecedented style is a phenomenally powerful, beautifully designed and exquisitely crafted car redefining what a grand tourer can be.

In a production in northeast Germany in early sping Ken Schluchtmann catched with his attentive eye the luxury feeling of this car conceived to delight every sense of its users.


Allmannajuvet Zinc Museum by Peter Zumthor

Donnerstag, 07. September 2017


During his trip to Norway this summer, Ken Schluchtmann stopped at Allmannajuvet Zinc Museum in Sauda.

The museum is one of the 10 largest attractions along the National Tourist Routes and was commissioned to Swiss architect Peter Zumthor by the Norwegian Public Roads Administration in 2002. It opened last year and aims to bring the history of the briefly booming yet now abandoned Norwegian Allmannajuvet zinc mine to a broader public.

The architecture consists in a combination of three sleek, minimal volumes and industrial aesthetics. Ken Schluchtmann is the first photographer who pictures not only the architecture but shares with us also its natural context for a better comprehension of Zumthor’s project