September 2017

IAA motorshow – MINI exhibition booth

Samstag, 30. September 2017


More a street festival than an exhibition booth. The MINI brand’s presence at the IAA 2017 was an invitation to the visitors to immerse themselves in an urban setting with industrial-style architecture. The five MINI models (MINI three-door, MINI five-door, MINI Convertible, MINI Clubman and MINI Countryman) have been arranged in different “mood boards” all focussed on urban living. The highlights have been the smoothie kiosk with a street food festival feeling offering healthy drinks and there was also a real barbershop where male visitors could get a 30-minute styling and grooming session.

Concept: becc agency


IAA motorshow – Opel exhibition booth

Mittwoch, 27. September 2017


At IAA 2017 the agency VITAMIN E (Hamburg) has proposed an artistic and lively interpretation of the theme „urbanity meets adventure“ with its new Opel stand.
As with their first appearance for Opel at the 2016 Paris Motor Show, VITAMIN E’s goal was to turn the classic motor show into a brand owned platform with a friendly, authentic and very close brand experience that gives visitors the opportunity to experience the Opel brand in a special way.
In Frankfurt on a total of 3,300 square metres, the experts realised a collage-like urban setting for spatial communication, combining modern façade elements in concrete look with classical architecture and vertical gardens. Always in the spotlight: The world premiere of the new Opel SUV „Grandland X“ embedded in X-Ville, an installation offering far more than just a platform for the new innovative compact SUV.

Concept and design by VITAMIN E


Bentley Continental GT

Donnerstag, 07. September 2017


A unique visual interpretation for a one-of-a-kind car: Bentley’s Continental GT. The Continental GT with its unprecedented style is a phenomenally powerful, beautifully designed and exquisitely crafted car redefining what a grand tourer can be.

In a production in northeast Germany in early sping Ken Schluchtmann catched with his attentive eye the luxury feeling of this car conceived to delight every sense of its users.


Allmannajuvet Zinc Museum by Peter Zumthor

Donnerstag, 07. September 2017


During his trip to Norway this summer, Ken Schluchtmann stopped at Allmannajuvet Zinc Museum in Sauda.

The museum is one of the 10 largest attractions along the National Tourist Routes and was commissioned to Swiss architect Peter Zumthor by the Norwegian Public Roads Administration in 2002. It opened last year and aims to bring the history of the briefly booming yet now abandoned Norwegian Allmannajuvet zinc mine to a broader public.

The architecture consists in a combination of three sleek, minimal volumes and industrial aesthetics. Ken Schluchtmann is the first photographer who pictures not only the architecture but shares with us also its natural context for a better comprehension of Zumthor’s project