48 hours before the opening of the 63rd International motor show IAA 2009 in Frankfurt am Main. DIEPHOTODESIGNER.DE realised the production of the official communication image of BMW.
Lead agency: Bluescope Berlin
Pictures making of: Christian von Manteuffel
An old BMW 328 Mille Miglia from 1940 running the round course at the BMW exhibition booth every hour was one of the highlights at the Motor Show.
Architecture: Coop Himmelb(l)au
For MINI Lifeestyle DIEPHOTODESIGNER.DE produced a shooting of an old english bus. The bus from 1961 – the year of the first MINI – was rebuild and designed as a shop at the ground floor. At the first floor they built a lounge. The bus is moving to various events all over Europe.
Concept of bus: Stephan Ponikva
Graphics calendar: Start, Munich
For the presentation of the new Volkswagen Fox the former agency Eventlabs (now Nest One) created a very special event in Copenhagen.
They invited various international artists to redesign a complete hotel with 67 rooms.
At the same time they built a temporary club in an old warehouse at the harbour an ran it for four weeks with daily dinner, concerts and dj’s.
The third location was an old hall where they installed a gallery. 7 teams of artists used each each a real car for an art installation.
Agency: Eventlabs (now Nest One)
BMW 1 – Munich, Paris
